How to Stop the Scroll, Build Authority, and Win on LinkedIn
You’ve seen it in your own feed: an endless scroll of long, text-only posts, company updates, and résumés. In a sea of professional noise, how do you actually get noticed by the people who matter?
If you’re relying on text alone, you’re already falling behind. The single most powerful tool for creating genuine connection, demonstrating expertise, and stopping the scroll on LinkedIn is video.
But creating effective video for LinkedIn isn’t about viral trends or daily vlogs. It’s about a smart strategy that builds trust and drives real business results.
In today’s crowded feed, text-only posts are often dead in the water. It’s the visual—a great headline and a compelling image or video—that makes someone pause. But what makes video uniquely powerful?
It comes down to how we learn and process information. Human learning is typically broken down into three styles:
- Visual (65% of people): Learning by watching.
- Auditory (30% of people): Learning by listening.
- Kinesthetic (5% of people): Learning by doing.
Video is the only medium that effectively combines all three, creating a richer, more memorable experience. It allows you to build an emotional connection and a “know, like, and trust” factor in a way text simply can’t.
The on-platform numbers for LinkedIn back this up:
- Video posts on LinkedIn get five times the engagement of text-only posts.
- 67% of decision-makers—the very people you want to reach—would rather watch a video than read about your services.
- Your brain processes visuals 60,000 times faster than text, making video a shortcut to getting your message across effectively.
If you’re not using video, you’re missing out on the most effective way to connect with your audience on the world’s largest professional network.
The biggest myth about LinkedIn video is that you need to post every day to stay relevant. In reality, the algorithm favors quality over quantity. Its goal is to promote content that sparks meaningful conversation, not just content that fills the feed.
One client switched from posting video twice a week to every single day. However, it actually resulted in his engagement and impressions plummeting. All that extra effort actually hurt his visibility.
To make the algorithm work for you, focus on sparking discussion. Here’s what LinkedIn values most:
- Saves and Reshares: These are high-value actions that tell the algorithm your content is a valuable resource worth showing to more people.
- Comments: This is the ultimate goal. A comment starts a conversation, which is exactly what the platform is designed to encourage.
- Reactions and Impressions: While less impactful, likes and views still signal interest.
Don’t get discouraged by low initial numbers. LinkedIn’s algorithm now keeps quality content in the feed for weeks, meaning your video can find a new audience long after you post it.
And remember, many of your most valuable viewers will never engage publicly. They’re watching, learning, and forming an opinion of you from the sidelines. Analytics aren’t everything.
A successful video strategy doesn’t happen by accident. It’s built on a clear, repeatable plan.
- Start with Strategy
Before you hit record, ask yourself: What problem does my ideal client need solved right now? Your video content should be a direct answer to their pain points. Align your topics with your overall business goals to ensure every video serves a purpose. - Batch Your Production
One of the most effective ways to stay consistent is to record multiple videos in a single session. Plan out five or six topics, set aside a few hours, and film them all at once. This saves you immense time and stress, ensuring you always have a pipeline of content ready to go. - Repurpose What You Already Have
You’re probably sitting on a content goldmine. That webinar, podcast interview, or popular blog post can be transformed into weeks of video content. One hour-long recording can be clipped into:- Several 30-60 second highlight videos.
- Quote graphics for static posts.
- An in-depth YouTube video (that links back to your website or LinkedIn profile).
- Use Both Your Personal & Company Profile
People do business with people, not logos. Your personal profile is where you should focus on building relationships and sharing your unique perspective. Your company page serves as a credibility marker. Be sure to pin a compelling overview video to the top of your company page so visitors can instantly understand what you do.
The fear of being on camera is real, but it doesn’t have to be a barrier. You can create compelling, high-performing videos without ever showing your face. Here are some options:
- Use Audio with Motion Graphics: Pair a voiceover or podcast audio with simple animated text and graphics.
- Leverage Stock Media: Use high-quality stock video and imagery to tell a visual story that supports your message.
- Try a Hybrid Approach: Start the video on-camera for 5-10 seconds to build a personal connection, then transition to screen shares, slides, or other visuals.
Bonus Tip: Always add captions. An estimated 80% of users on LinkedIn watch videos with the sound off. If you don’t include captions, you’re losing the vast majority of your potential audience right away. Captions make your content accessible and ensure your message lands, even in a silent feed.
Video is no longer optional on LinkedIn; it’s essential for building trust, demonstrating expertise, and forging the relationships that move your business forward.
You don’t need to be a professional filmmaker or post content every day. You just need a smart strategy that focuses on providing value and sparking conversation.
Ready to build a video strategy that gets results on LinkedIn? Let’s talk about how to make your videos work harder for you.
