A Simplified 3-Step Strategy to Start Video
Feeling overwhelmed by video tech and nuances? You’re not alone. It’s easy to get stuck in analysis paralysis—watching countless tutorials, debating equipment choices, and psyching yourself out before even pressing the record button. The way you present yourself on camera directly influences how your audience perceives your credibility and professionalism. Your professionalism should reflect that of your target client. Out-of-focus and hard-to-hear will not attract your target audience. But here’s the truth: video doesn’t have to be complicated. With the right approach, you can cut through the confusion and start creating videos that make an impact—without needing to be a tech expert or spend a fortune on gear. Let’s break it down into three simple, strategic steps that help you stop overthinking and start creating. Step 1: Start with Strategy Every video you create should serve a clear purpose. Whether it’s building trust with your audience, generating leads, or demonstrating your expertise – strategy is what separates “just another video” from a powerful marketing tool. Know Your Goal – Are you educating, entertaining, or selling? Defining your video’s purpose ensures it aligns with your overall marketing strategy. Speak to Your Audience – Effective videos address a specific pain point or interest. Who are you speaking to, and what do they need to hear? Call to Action (CTA) – Every video should guide viewers toward a next step, whether it’s visiting your website, subscribing, or booking a call. Step 2: Polished and Professional You don’t need a fancy budget, but quality matters. High-quality visuals and audio elevate your brand perception and make people take you more seriously. The way you present yourself on camera directly influences how your audience perceives your credibility and professionalism. Your professionalism should reflect that of your target client. Out-of-focus and hard-to-hear will not attract your target audience. To that end, focus on these three elements: Setup – A good camera (i.e. not the standard one in your laptop), decent lighting, and clear audio instantly set you apart from the crowd. Even a well-positioned smartphone can work wonders with the right setup. Framing – Keep those decent lights out of the shot and make sure your background is tidy. Proper framing shows you are thoughtful and care about how your brand is presented. Audio – Bad audio can ruin a great video. Invest in a lapel microphone or tabletop mic to ensure clear, professional sound. There are so many affordable, quality options out now, many with USB and mobile phone input options. Step 3: Keep it Consistent Consistent, quality video content impacts your audience by building the coveted “know, like, and trust” factor. When people see you show up regularly, they begin to recognize your expertise, feel more connected to your brand, and most importantly—keep you top of mind for when they need you. Here are a few ways to stay consistent while keeping your content effective and engaging: Stick to a Schedule – Regular content keeps your brand fresh in your audience’s mind. Even one well-produced video per week can make an impact. Short & Sweet Works Best – Studies show that 73% of people prefer videos between 30 seconds and 2 minutes. Start with shorter videos and expand as needed. The Psychology of Quality – People subconsciously associate well-produced videos with professionalism and credibility. The extra effort pays off. Fight off the Fear of Starting Have you ever thought: What if I or my videos don’t look good? What if my message isn’t clear enough? Am I really an expert? Will anyone even care? Perfection is the enemy of progress, and it’s not the goal here, anyway: connection is! The sooner you start, the sooner you improve. Your audience values authenticity over flawless production, and with the right tools and guidance, you’ll create videos that resonate. Remember, every expert started as a beginner—what matters most is taking that first step and refining as you go. The Power of Video Marketing Video is one of the most effective tools for business growth, and the numbers prove it. A staggering 99% of video marketers report that video has helped increase user understanding of their product or service—an all-time high. This means that well-crafted videos don’t just capture attention; they educate, clarify, and simplify complex information in a way that resonates with viewers. Whether you’re demonstrating a product, explaining a service, or sharing insights – video allows your audience to absorb and retain information more effectively than text alone. Beyond education, video is a powerhouse for brand awareness. 96% of video marketers say video has helped them boost brand recognition. Start Creating Videos with Confidence Video marketing doesn’t have to be overwhelming. With a solid strategy, professional presence, and consistent execution, you can create content that engages, builds trust, and grows your business. The key is to start—because every video you make brings you one step closer to mastering the medium and connecting with your audience in a meaningful way. But you don’t have to do it alone. At Videre Creative, we help businesses cut through the complexity and harness the power of video to drive real results. Whether you need guidance on strategy, a production plan, or editing execution, our team is here to support you every step of the way. Ready to take your video marketing to the next level? Let’s collaborate and bring your brand to life! *This simple, strategic approach was initially developed by Dan Bennett, Founder of “Video For Entrepreneurs,” to help entrepreneurs look and sound great on camera.
